22nd International specialized exhibition
POLYGRAPHINTER-2009
Moscow, International Exhibition Centre «Crocus-Expo»
October, 28th — November, 3d, 2009
The international specialized exhibition of polygraphic equipment, technologies, materials and services POLYGRAPHINTER-2009 took place in Moscow in the International Exhibition Centre «Crocus Expo» from October, 28th till November, 3d. Organizers: International exhibition company MVK, Interregional Printing and Publishing Association (MAP).
POLYGRAPHINTER is one of the major events of the printing industry in Russia and Eastern Europe. Traditionally, this exhibition draws the attention of the most skilled buyers of pre-printing, printing and post-printing equipment, machinery of image translation/transformation, wide-format ink-jet printers, binding and book-binding equipment, finishing machinery, packaging equipment, paper and consumable materials.
More than 300 exhibitors from 21 countries took part in the exhibition, the total exhibition area is more than 28 000 sq.m. 17 843 experts from Russia and abroad visited exhibition for seven days of work. There were not only traditional exhibitors, but also new participants including the foreign companies that are deeply interested in Russian market. Such exhibitors as HEIDELBERG, KBA, XEROX, YAM INTERNATIONAL, NISSA, VIP SYSTEMS, Animar, Vneshmaltigraf,
POLYGRAPHINTER-2009 demonstrated the latest technologies and exclusive offers of the most prominent international and Russian producers and suppliers. All visitors were offered a chance to meet CEOs of leading companies and get a better understanding of their offers!
Exhibitors and exposition
According to the majority of exhibitors, POLYGRAPHINTER-2009 was successful and the companies are satisfied with their participation. So, Concern Koenig and Bauer from the commercial point of view considers the participation in the exhibition a successful one. «The number of visitors of an exhibition has appeared considerably more than expected because of a difficult economic situation in Russia. Not only printers from Moscow region, but also visitors from the Far East, Caucasus, Ukraine, Kazakhstan and Uzbekistan visited the exhibition. Not only exhibition machine was sold, but also, Rapida 105 with five colour sections and polishing section. Some more projects will be realized in the beginning of next year with the help of the exhibition. The negotiations that took place during the exhibition, point out that the market situation in Russia in 2010 will essentially improve. Many printing houses, especially in packaging sector, speak about loading increase in comparison with the last year. And cancellation of duties on loaded paper import also allows advertising printing houses to make plans for the future».
Heidelberg-CIS has presented a large exposition of a complex solutions for all stages of polygraphic manufacture. The company presented 10 units of equipment in work at the area of 875 sq.m. at the exhibition, also 42 presentations have been spent and more than 500 meetings with clients. The accent has been made on programs of working stream Heidelberg Prinect — as a result, more than 20 products Prinect will appear in printing houses of Russia and CIS countries soon. All the visitors were interested in printing machine Heidelberg Speedmaster SM
General Director of Heidelberg-CIS Bahtier Dzhanzakov declared: «Results of participation of company Heidelberg-CIS in the exhibition are higher than we expected. We were seriously prepared for this event and offered our clients solutions to all production process and their optimization. The exhibition is very important for branch because it is a unique possibility for printers to see the advanced equipment at work, to exchange experience, to track tendencies. The exhibition reflects branch situation at the moment. It was proved that printing industry has its future. Undoubtedly, world crisis influenced a lot on the enterprises. In spite of it, decision on expansion of equipment stock and also upgrading and manufacture automation was made during the exhibition. It proves that the printing industry continues to develop».
YAM International confirms that exhibition POLYGRAPHINTER traditionally defines tendencies of development of national printing industry for the next two years. It was the position that the company chose when making its approach to making the concept of the participation in it and these expectations have completely proved to be true. First of all, gossips about a branch collapse were exaggerated. Many representatives from regions and abroad visited the exhibition for seven days. The decision of YAM International to present at the booth the most interesting and perspective solutions appeared to be completely justified: the proof is a great interest which was caused by a company lay-out at the exhibition. Secondly, the approach of national printers to manufacture development, predictably, has essentially changed. Times of bulk marketing of the equipment remained in the past and hardly will ever return as it was before. Today printing houses are trying to optimize available equipment, to find new solution that achieve new level of efficiency without essential investments. Exposition of YAM International has shown the example of a modern effective printing house equipped with latest technical and technological solutions. Among innovations which the company has shown at the booth, in particular, there may be chosen the following:
- Essentially new bases Pro-V/VN from Fujifilm, working on revolutionary technology
Lo-Chem and giving a noticeable effect in decrease of prepress process, convenience in work and ecological compatibility; - Latest control system of printing process
KHS-AI from Komori, allowing to reduce waste and time of an exit for circulation considerably; - MIS-system uTraxx. Print for the account, planning and control of all production
on-line with complete support JDF; - High-quality system CtP for a flexography from Dainippon Screen,
- And many other things.
Great interest of leading product and solution polygraphy developers of the Russian polygraphy proved to be true. At the exhibition last development are almost all world leaders that it is necessary to consider as a signal of readiness. All these moments allow to look ahead and fill the company YAM international with optimism assured with successful future of a national polygraphy.
Michael Kuvshinov, director for strategy and marketing of company Nissa Centrum, considers that crisis has not simply affected the exhibition, but also defined behaviour of all players. «As a whole, interest of visitors has been directed on efficiency of business increase: it was a question of not million investments into new projects, but about tuning... Falling of circulations has made inefficient use of some units of equipment and even technological processes. Thus to solve as much as possible problems of the client for printing house it is equivalent to a survival. Therefore interest to the digital press both has amplified, and was transformed simultaneously.... The level of our participation has not left a place for doubts in the further Nissa Centrum plans for work in the polygraphic market».
The first display in Russia of digital offset machine HP Indigo 7000 has taken place at the booth of HP at the exhibition. The flagman model in a row of digital offset machines HP Indigo press 7000 has been shown. For the first time the world has seen HP Indigo press 7000 at last year’s exhibition Drupa where, without exaggeration, became one of sensations. At the end of August this year the machine has been established in Ekaterinburg printing house.
According to Michael Nesterenko, general director of Terra Print, this year exhibition has decreased, but, thanks to its organizers, it was well organized and professionally conducted for a current economic situation. «Basically there were dialogues with old clients, but, certainly, there were also new meetings. As a whole feeling of activity of the market is reserved-optimistic... The main result of an exhibition is that all participants of the market have told to each other that the situation is getting better recently, such a psychological revival is exactly what we are missing».
Open company SIKO, the newcomer of POLYGRAPHINTER-2009, estimates this exhibition as, certainly, successful. During the exhibition arrangements with a number of customers on delivery of book line BF 512 KOLBUS, the machine for manufacturing of integrated (flexible) covers SAB 100 DIGITAL PETRATTO and counting-completing device KL 520 GAMMERLER have been reached.
The central premiere at the booth of company Epson during the exhibition became Epson Digital Label Press — developments for the industrial small-scale press of labels of the highest quality and postprinting processing. This year visitors of an exhibition could study attentively ready product before its official release to the market.
Distinctive feature of POLYGRAPHINTER this year was that in one platform there have been concentrated important for polygraphic branch specialized projects: International conference-exhibition on digital technologies ON DEMAND RUSSIA-2009, Etiketka/LabelShow-2009, PAPEXPO/PACKKARTON-2009. Also together with POLYGRAPHINTER-2009 there had been AWARDING Ceremony of winners in the sphere of printing art MASTER of POLYGRAPHY 2009.
For the first time together with POLYGRAPHINTER there had been the International exhibition-conference ON DEMAND RUSSIA — 2009. Exhibition ON DEMAND was focused on Print-On-Demand technologies and on visitors getting acquainted with the advanced methods of polygraphy in the sphere of creation, management, personification, the press and information distribution. HP, Canon, Konica Minolta, XEROX and many other leaders of printing equipment market presented the novelties in the printing industry «on demand».
Besides ON DEMAND Russia — 2009, POLYGRAPHINTER-2009 also presented OTHER international specialized exhibitions: 14th international specialized exhibition Etiketka/LabelShow’2009 (packaging etiquette, design and modern technologies of registration of packing and label production; machines, equipment, technologies and materials for printing, manufacture of labels; label as the major part of a brand and as a mean of a product promotion) and the fifth international specialized exhibition of pulp-and-paper production, new technologies, equipment and materials for manufacture of pulp-and-paper production, cardboard packaging and corrugated cardboard PAPEXPO/PACKKARTON’2009.
Combining of these specialized projects in one platform allowed to reach the maximum coverage of various segments in printing industry and neighboring industries, including digital technologies, and also label manufacture, paper and cardboard packaging — that increased overall efficiency at the exhibition, both exhibitors’, and visitors’.
Program of events
Together with POLYGRAPHINTER there had been a program of events including specialized conferences, seminars and presentations of the companies: the program schedule announced 21 events during the exhibition. The central event was a two-day international conference on digital technologies ON DEMAND Russia-2009 (October, 28th and 29) which offered a full information on practical application of digital solutions in polygraphy — from creation of a content to digital working lines and manufacture, including solutions for postpress processings and dispatches. Organizers of the event were InfoTrends and American Technology Print Center (ATPC) supported by International exhibition company MVK.
Day of regions (October, 29) gathered regional representatives of professional associations and unions. The same day there had been the international seminar PRINTOLOGY organized by the company.
YAM International where representatives of the largest companies — leaders in manufacture of products for polygraphy told about actual solutions that help printing enterprise to reach new level of efficiency. On October, 30 there had been CANON DAY: New Canon solutions for increase profitable business.
Also during the exhibition Day of the expert (on October, 31st) and Day of career (on November, 2nd) had passed. November, 2 was declared in the business program, as a «Day of design when a Session «Label. Is it following to the general trends or creative design?», and also a master class on design of a label and brands creation. As the organizer Association of Brand Companies support by International exhibition company MVK.
On October, 29 the Awarding ceremony was organized during the exhibition POLYGRAPHINTER −2009. 19 companies were granted with memorable diplomas and awards. Among awardees there were such stars of the industry, as technological magazine POLYGRAPHY
With the prizes and honourable diplomas there were awarded the winners of a competition Grand Etiket-2009 and Eko-Pack Russia-2009 (organizers of projects: magazine Container and packing, Center of packaging, label, design, with assistance of the Russia Union of designers, National packaging confederation, supported by MVK). In competition Grand Etiket-2009 in the nomination Labels for drinks gold medals have been awarded to the companies: Vita-Flekso, Master Print, Emergency Print, Dominants-prints, Label Studio, Printing house Rost, Ekotek Plus, Vita-print, Alaska-Poligrafoformlenie. In a nomination Labels for foodstuff the first places were granted to SSL-CONTOUR and HOLOGRAY. In a nomination Label for perfume goods the gold medal got companies Uniflex (Belarus), in the nomination Labels for industrial goods- to Stupinskiy chemical plant, in the nomination Protective labels the gold medal was received by the First printing yard, Holographic technologies.
For the first time Russian national competition on the best graphic design of ecological sign on packing Russia-2009 has been organized by Eko-Pak this year. Both professional designers and students of design department of different universities and colleges took part in the competition. The presented works were evaluated by the following criteria: corresponding to the definite tasks and aims; skill level, opportunity of its usage in packaging and label products, buyer attitude etc. Exposition of these works presented for the competition was organized at exhibition Etiketka/LabelShow-2009.
On October, 30 Winners Awarding Ceremony of open competition in the sphere of printing art MASTER of POLYGRAPHY 2009 has taken place. It is a unique competition in the polygraphic market, organized by professionals and for professionals, open competition among polygraphic enterprises on the best polygraphic product.
Competition is initiated by Heidelberg Club and spent with support of Moscow Polygraphic Union. «The competition main tasks are to stimulate printing development, to show latest achievements in branch, to define the basic directions of its development», — the chairman of Organizing committee of competition, president of Group of Printing companies Pol.S.Tar Group Sergey Tarubarov. This year winners became in a nomination School- LTD. Triada, in a nomination Packaging — Moscow centre of packaging, in a nomination Label (self-adhesive) — Aurora-print (Rostov-on-Don), in a nomination Color illustrated magazine — Artmedia Group and Offset Express, in a nomination Color newspaper — Prime Print Moscow. And also — the nomination Color newspaper was won by German Factory of press, Grand Prize won Skaz (Kaliningrad), in a nomination Corporate edition have won Smith& Hartman and Synergy; in a nomination Business card the first place got Service of polygraphic rescue Alliance BMP and 5 minutes; In a nomination Printing house advertising materials — the company Laki Pack (Rostov-on-Don); in a nomination Polygraphy and theatre the winner was Aksvek Print, Grand Prize got to the company City Print.
Official conclusion of a competition there was summarizing the exhibitors competition and awarding ceremony to participants who gave a great contribution to formation of an exposition this year (with the presented technologies and equipment, work with visitors, organization of special events at the booths etc.): 23 companies received honourable diplomas of both first and second degrees, memorable signs, 24 companies have been noted with honourable diplomas of a third degree. Diplomas of exhibitions had been noted to 26 companies (exhibitors which took part for the first time in the project this year), also honourable diplomas were given to coorganizers and partners that organized the event.
The exhibition POLYGRAPHINTER −2009 presented the latest technologies and exclusive offers from foreign and Russian manufacturers and suppliers. During the exhibition numerous presentations of the working machines and technologies from leading world brands, and also a lot of innovations. This year POLYGRAPHINTER became an exhibition of technologies/solution/ideas, because the main need of printing industry today is getting new information and professional consultations on optimization of existing manufacture and increase in efficiency. Participants of an exhibition tried to offer visitors ideas of survival in crisis and start working anew in this changing market.
«POLYGRAPHINTER’2009» became a new stage in the development of a national printing "!
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